Strategically Engaged Fractional Chief Marketing Officer
Embark on a strategic fractional CMO partnership, that brings a proven approach elevating your marketing efforts. Through the vision > strategy > structure > results framework, I will quickly develop a strategic marketing framework, refine your positioning, establish benchmarks for success, and outline actionable steps for immediate improvements and sustained growth.
Strategic leadership of about 10 hours per week to achieve:
○ Craft a detailed marketing strategy in line with company goals
○ Strategically allocate budget to support defined marketing strategy
○ Define KPIs and track performance to measure effectiveness and ROI
○ Refine go-to-market strategy, position, message, and ideal customer profile (ICP)
○ Collaborate with leadership to ensure alignment on key outcomes
○ Support the marketing strategy by defining tactical, integrated multi-channel activities
○ Provide the comprehensive Functional Marketing® Systems Map after the first 30 Days
○ Assess and recommend adjustments to optimize team structure and support the strategy
○ Assist with the recruitment and training of marketing talent and contractors
○ Audit, refine, and optimize marketing operations, processes, and technology stack
○ Evaluate current and potential new vendors
○ Lead special projects or initiatives as they arise
○ Quarterly planning calls, weekly sprint planning and review calls, and daily team check-ins
○ Unlimited Slack communication
○ Required: 3-month minimum upfront commitment
Ongoing Fractional Chief Marketing Officer Advisor
Advance your marketing with strategic advisory services designed to refine and sustain growth. Following an Engaged CMO partnership, this next stage is ideal for when you're ready to refine and expand upon initial strategic groundwork and ensure your marketing remains agile and effective.
Focus on continuous marketing improvement and team performance for long-term success:
○ Strategic marketing leadership for your team by a Fractional CMO for 3-4 hours weekly
○ Accessible after an initial 90-day strategy implementation or a half-day strategy session
○ Stay on course with regular and structured quarterly and bi-monthly planning sessions
○ Access to established standard operating procedures (SOPs) for streamlined operations
○ Continuous strategic advisory support with minimal financial impact
○ Unlimited email and Slack communication
○ 6-month minimum commitment
When to Consider Recurring Monthly Engagements Fractional CMO Services
Engaged Services suit companies that:
○ Have $2M+ in revenue or secured funding (private, VC, PE)
○ Operates within mid-market or enterprise-focused Cybersecurity or High-Tech SaaS
○ Has a CEO or Founder needing to free up their time from marketing to focus on company growth
○ Doesn't need a full-time marketing executive but requires leadership to develop a detailed marketing strategy
○ Requires proven, structured leadership to manage and enhance performance and assess organizational needs
Advisor Services fit companies when:
○ Revenue is $2M+ or has secured funding (private, VC, PE)
○ The company has completed an initial 90-day+ engagement
○ The marketing team operates well but requires periodic strategic guidance to keep efforts aligned and effective
○ Seeking seasoned marketing leader for strategic checks and balances aligned with business goals
Comprehensive Marketing Audit & Strategy
Over six weeks, we'll analyze your marketing ecosystem in-depth, from messaging to content to digital ads, operations to team efficiency. To establish a strong marketing foundation, you'll receive a forward-looking blueprint filled with strategic insights, actionable recommendations, and optimizations.
A comprehensive audit of your:
○ Current marketing strategy and approach
○ Positioning and messaging
○ Website funnel and functionality
○ Content, including blogs, long-form content, email (nurtures & one-offs), newsletters, ad sets
○ Search Engine Optimization (SEO)
○ Digital advertising accounts (Google, LinkedIn, etc)
○ Competitor strategy
○ Existing marketing org design, contractors, and marketing vendors
○ Marketing-to-sales funnel efficiency
○ Overarching data, KPIs, and reporting dashboards
○ Marketing technology stack
Deliverables include audit findings and recommendations for your marketing strategy, budget, messaging, content, channels, team, operations, and technology.
Half-day Marketing Strategy Consultation
During a focused 4-hour strategy meeting, we will use the Functional Marketing® Framework to fine-tune your marketing strategy. Tailored specifically to your business's unique requirements, we will conclude with a precise action plan, uncover potential hurdles, and develop a plan for future marketing initiatives that support the overarching company vision.
○ 4-hour session dedicated to strategizing with the Functional Marketing® Framework
○ Customized consultation to align with your business objectives
○ Preparation period of 7 to 14 days through email
○ Delivery includes detailed action list, identification of marketing gaps, and campaign plans for the next 1-6 months
○ Starting investment of $9,500 + travel
Ideal Clients for One-Time Strategic Fractional CMO Services
Marketing Audit Services for companies:
○ With $2M+ in revenue or secured funding (private, VC, PE)
○ Operating within mid-market or enterprise-focused Cybersecurity or High-Tech SaaS
○ Without a solid marketing strategy or facing alignment challenges
○ Using contractors or small teams for marketing without a clear understanding of effectiveness or ROI
○ Lacking structured KPIs, making performance tracking and efficiency gains difficult
○ Seeking a defined long-term marketing strategy to improve scalability and investment efficacy
○ At a crossroads, requiring seasoned marketing leadership to initiate impactful strategies
Half-Day Strategy Session best for companies:
○ $2M+ in revenue or secured funding (private, VC, PE)
○ Operating within mid-market or enterprise-focused Cybersecurity or High-Tech SaaS
○ Seeking clarity on optimal marketing strategy, structure, and operational efficiency
○ Needing to understand better ideal marketing strategy, plan, team, reporting, and operational requirements
○ Lacking the know-how or expertise to refine the marketing strategy; valuing new perspectives and brainstorming
○ Exploring a preliminary partnership with Ignite B2B Growth before making a commitment